SEO & Usability Consulting and Training

• Lead teams at three agencies to increase client sales via UX content experiments, community/link building and innovative white-hat SEO efforts with a finger on the pulse of the entire goal conversion trail and other meaningful analytics metrics
• Provide timely, influential reporting, tying actual sales to specific organic phrases when possible, empowering the modern organization to make savvy ROI-based budgeting decisions on the fly

Case studies:

Mid-market furniture brand

Designed and executed search engine and site optimization strategy resulting in:

• Dramatically improved sales from organic search results in a 24 month period from zero to $900,000
• Subsequent 12 month period increased to $2.3 million in sales from organic search results and then $4 million in the following 12 month period
• Disinvestment from paid search contributing to 31% margin improvement

Premium hospitality brand in Hawaii

Despite macroeconomic forces that created considerable headwinds for the hospitality industry (global financial meltdown), my SEO work with this hotelier resulted in:

• Organic, non-paid search visits up 181% over a 4 year period despite direct visits and referral visits decreasing 29% and 8% respectively over same period
• Page views from organic, non-paid search visits up 306% while page views from direct visits decreased 4% and pageviews from referral visits increased only 12% over same period

Consultant, E-Business Program Advisory Board

• Contributed to the expansion and curriculum of one of the first higher education Internet business programs

Adjunct Professor, Artist Management (2010)

• Enriched curriculum by regularly video conferencing with industry experts to provide real-world perspective for students

Production Manager

• Supervised online content & application development, routinely ahead of schedule and under budget

Case study:

Snider, Fuller & Stroh

Designed custom payment processing system governing $850,000 in annual employee investment contributions

• This software allowed participating organizations to cut a single check instead of managing individual payments to each of 16 fund carriers
• Increased efficiency by automating recurring processes and streamlining the user interface which enabled multiple generalists
• Delivered more meaningful data in one tenth the time through dynamic reporting

Vice President, Business Development & Marketing (1999 - 2005)

• Launched and coordinated DSL reseller network, increasing points of sale more than tenfold
• Composed and analyzed customer surveys resulting in increased customer retention through improved services
• Cultivated numerous strategic partnerships resulting in new product offerings, additional revenue streams, increased customer satisfaction, drastically reduced expenses and decreased customer/support interaction

Director, Board of Trustees (2000 - 2002)

• Engineered accountability metrics for management staff based on results instead of actions

Writer

• Transformed weekly column into a "must read." Circulation increased over 5% during tenure while almost all newspapers experienced heavy readership losses

Expertise

• Tight technical and creative writer
• Wealth of communication, team, management, and self-management expertise
• Fast learner willing to go beyond Googling to quickly dissolve hurdles
• Data-driven student of the, "Don't Make Me Think" school of usability
• Diverse techie creds (HTML, CSS, Adobe, MySQL, etc.)
• Breadth of experience allows seamless interdepartmental communication

Education

Blog

Online Portfolio